Setting Up A Free Google Adwords Account
This is a very simple, if you have already a Gmail account you only access to http://www.google.com/adwords/ to get started. I think this step almost poeple already known.Starting A First Campaign
Googles taxonomy for AdWords may not be obvious to first-time users, so heres the fundamental thing to know: Your ads are segregated into Campaigns, each of which can have multiple Ad Group s in it. Each Ad Group can contain multiple keywords and multiple ads. In general, unless your ad needs are very complicated, its a good idea to keep the number of Ad Groups small (that is, just one) for each Campaign at first. However, if you want to run multiple ads to experiment with how different phrases perform, use multiple Ad Groups. Get started by clicking the Campaign tab, then the green New Campaign button. Youll choose whether to direct your ads to Search networks (to users who search on Google directly), Display networks (to third parties using AdSense on their websites), or both. The last option offers the most exposure, but the Search networks option alone arguably can better target users actively searching for your keywords. On the next screen, name your campaign and pay attention to a few key settings. In the Devices section, choose whether to advertise on mobile devices in addition to PCs. Locations lets you target certain nationalities. To include or exclude countries, cities, or even ZIP codes, do it here. At the very bottom of this screen youll find AdWords Ad Extensions, which let you add a phone number, your address, or other information, at (for the most part) no additional charge.Setting A Budget
Near the bottom of the New Campaign screen youll set up your budget. This is one of the trickiest parts of using AdWords successfully, and it merits special discussion. Your budget for a Campaign has two components: The Bid and the overall Budget per Day. The Bid (described as the "Default Bid") is how much you will pay for one click of your ad. Bid 25 cents—a safe number—and you pay a quarter every time someone clicks on your ad. This can be dangerous, of course, if your ad is popular, so Google gives you a way to stop the spending if things get crazy. Budget per Day sets the maximum youre willingto spend on 24 hours of ads. After you get enough clicks to hit that level, Google no longer displays your ad until the next day. In this example, if you set your budget at $1, your ad will stop displaying after four clicks. These numbers are closely related and heavily dependent on your business, so consider them carefully. Start with your budget. Its easier to think of this number monthly or even annually. Just do the math. If you have $1000 a year to spend on AdWords, your daily budget should be about $2.75. Now, how many clicks do you expect to get during a day? If youre a consultant looking for high-dollar clients, you may expect minimal traffic to your site, but be willing to pay a lot for each lead, so use a higher number for your Default Bid. But if youre selling widgets at 99 cents a pop, you probably cant support a per-click rate of more than a few cents. Finally, remember that AdWords really is more of an auction than a retail store. When you bid for keywords, youre doing exactly that. Other businesses will be bidding for the same keywords, and Google determines how they are displayed based on who is paying the most. Bidding a lot to be can require bids of well over a dollar in most cases. Otherwise, youll be relegated to lower-performing places or your ad wont show at all—at least not until the top advertisers daily budgets have run out. Dont worry too much about all this right now, though. Remember, you can change everything later. OK Now everyone know which processing will do before but all that i have mentioned above is very basic how to start a first campaign, so to Use Google Adwords Effectively you must work following my tips below. You are clear with google adwords,Now this is a advance some
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